JACKSONVILLE, Fla. – Dwayne Richardson II grew up in Jacksonville making beats on a computer, posting them on MySpace and selling them for about $100 to neighborhood rappers.

Watch the full interview with Richardson below.

He was a high school football player with a dream tucked into the liner notes of CDs his father bought — he wanted to see “Produced by” next to his name.

Richardson, professionally known as D Rich, taught himself how to make beats in a digital audio workspace program called FruityLoops through hours of repetition and let some of his neighborhood friends listen.

His friends recognized his talent and suggested he start selling them.

“They’d always be like, ‘man, take some of your beats to school, let them dudes hear it, and they’ll buy some beats,’ and they would buy them $100 a pop and it was selling,” Richardson said.

He was a football player at Lee High School and Nathan Bedford Forest and many of the other guys at the school were rappers too. While football was his true passion, he gained confidence in his music production talent.

“I knew I had something...so I stayed on the field and once football didn’t work out, I was like, you know what, man, I’m gonna give this music thing a try, and it worked out,” Richardson said. “I knew I had a talent because people loved it.”

It was so special that in the era of custom voicemail messages on phones, his classmates would call him and tell him not to answer just so they could hear the song and him rapping on it.

‘It unfolded like a miracle’: Taking a risk

He used to post his beats on his MySpace social media page. There was a rap producer based in Atlanta named Shawty Redd, who worked with the heavy hitters at the time. Richardson said he sent him a message to look at his beats.

“He checked it out instantly and shot me a text and shot me his number and I called him,” Richardson said. “It unfolded like a miracle.”

This led him to take what he called the biggest risk of his life. He had just got a job at a Publix Warehouse, which wasn’t easy to get into at the time.

“I had a song with Jeezy called ‘Who Dat,’ I was already signed to Shawty Redd, but the song came out and I was still in Jacksonville working, but I never told anybody,” Richardson said.

His coworkers would be listening to the song on their stereos while working.

“I had it in my mind that I can’t tell nobody that I made this song because nobody will believe me,” he said.

He went into work like any other day, but something felt different.

“I just looked at the manager’s office, I looked back at everybody else and I just walked out,” Richardson said. “It’s like something came over me and say ‘this ain’t for you, you’ve got something else to do,’ and my mom took me to the airport with a book bag, got a standby pass with AirTran for $60 and I flew to Atlanta just like that.”

He said he’d rather take that risk and move in with Shawty Redd and be okay with it not working out.

“I couldn’t live my life knowing that I had a chance to do something,” Richardson said.

‘Jacksonville is the sound of my music’

While Atlanta is roughly a five-hour drive up the interstate from Jacksonville, Richardson was sure to carry the influences of his home city with him.

“I feel like Jacksonville is the sound of my music,” he said. “The horns, from playing high school football, the battle of the bands, my music has a lot of horns in it and I feel like the horns from the band is what’s known as my sound.”

He said Jacksonville rap fans listen to fast, high-energy music, which represents the toughness of its residents.

“My beats kind of had a umph and I definitely credit it to Jacksonville," he said.

That umph led him to many awards and to work with many of hip-hop’s biggest names. He said his collaboration with Future and Metro Boomin on the mega-popular song ‘Type S***’ was a defining moment in his career.

“I was 17 years in at the time so most people really don’t have a career that long or their biggest song doesn’t come that long into their career,” he said. “That was a big moment for me and I was accepted by a lot of my peers...[Future and Metro Boomin] love working with me.”

Another significant moment is when Rick Ross shot the “Box Chevy” video in Jacksonville in 2013, shutting down parts of Main Street and the Florida Theatre and bringing visibility to the city.

Richardson produced a beat for Ross that never came out, but Ross eventually released a song that sounded similar to one that Richardson made.

“I expressed that instead of being quiet and in my feelings, they were like, ‘send us some more beats and we can make that right,’ and I sent some beats; then they sent me ‘Box Chevy,’” he said. “It’s still a classic today to me.”

He gave his top five favorite songs that he’s produced in his career:

“All There” by Jeezy feat. Bankroll Fresh

“Who Dat” by Jeezy because it “changed his life.”

”Supafreak" by Jeezy feat. 2 Chainz

“Type S***” by Future and Metro Boomin

Bankroll Fresh the person and artist, who passed away in 2016.

“[Bankroll Fresh] was an artist that I started with out of the streets with nothing going on, no backing, just two guys independently coming together,” he said.

‘I just want to see guys win’: Paying it forward

But with all the accolades and career highlight moments, Richardson stays humble and focuses on what’s next.

“I’m big on longevity, discipline, consistency and I think with some factors, you can’t gloat too much over one layer, you gotta keep going,” he said.

Now running his company Rich Territory, Richardson said he’s focused on paying it forward. He’s mentoring younger producers aged 19 and 21 years old, and using his industry relationships to place their beats with major artists, sometimes putting his own name on the work to open doors for them.

“I just want to see guys win,” he said. “God blessed me with the opportunity, and I just kind of want to let God use me to help others.”

‘Behind the board, I am...’

“Dwayne Richardson, the humble,” he said, staying aligned with the down-to-earth attitude that’s carried him so far. “Just a regular guy from Jacksonville, Florida, went to Lee High, Nathan Bedford Forest, John Love Elementary.”

Richardson said he is grateful for the support Jacksonville has shown him through the years. He said there are times when he would go to a Jaguars game and hear his songs played.

“I appreciate all the support,” he said. “It’s in the air, it’s in the frequency. I’ve got some new stuff with Metro Boomin coming up, got a lot of new stuff with Future, y’all get ready.”