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Beyond relaxation: How Americans are redefining summer travel in 2026

July is peak vacation season, and Americans are ready to go.

Whether it’s hitting the road or taking to the skies, the goal is usually the same: Escape. Relax. Recharge.

A survey found 93% of Americans plan to travel this year, but for some, this year’s getaway isn’t just about relaxing; it’s about coming home with more than just souvenirs.

What if your vacation could also teach you something?

More travelers are embracing the “skillcation,” which is a vacation built around learning something new!

The appeal is simple: Memories stick harder when you’re not just watching.

Love taking pictures? National Geographic Expeditions offers voyages with National Geographic photographers.

Love food? Book a cooking class instead of just a dinner reservation.

Traveling with kids? Try marine biology camps, farm stays, or cultural craft experiences.

And with more than a third of Americans planning international travel, the possibilities get even bigger.

Learn flamenco dancing in Spain or master sushi basics in Japan, and the best part? Research suggests hands-on learning can boost creativity, confidence, and overall well-being, so you may come home with more than great photos. You may come home changed.

If food is your love language, skillcations may be a perfect match. Some travel companies now offer immersive culinary experiences from foraging for ingredients in Vietnam, to cooking with local families, to learning regional recipes you can actually bring home.