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Cryotherapy Jax: recovery is the key to peak performance

The Cryotherapy studio is co-owned by PGA Tour professional Russell Knox

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JACKSONVILLE, Fla. – As technology is being used in all facets of sports, research is showing that recovery techniques are one of the key ingredients to avoiding injury.  And it’s not just rest.  Active recovery is being shown as a part of sustained performance for weekend warriors and elite athletes alike.

“I travel a lot, I was just in Malaysia and China and recovery is a big part of how I can get back to playing quickly,” said PGA Tour professional Russell Knox. 

Knox and his wife Andrea along with Maria Rivera have opened Cryotherapy Jax on the Southside as a recovery zone that has a spa-like feel.  “Revive, Rejuvenate, Recover” is on their logo and is their motto as well.

“After a week of work or hard workouts it’s good to have a chance to get your body back on the right track,” Rivera, a former pro tennis player explained.  “You can come in, get a cryotherapy treatment, then get in the Normatec suit and you really feel ready to do again.”

In just three minutes in a cryotherapy chamber you can feel the cold working on your soreness and your inflammation. Much like a cold tub, it acts as a vasoconstrictor as well as reduces inflammation.  But it does it without getting wet and in just three minutes.

“We’ve seen great results with athletes but with people who have arthritis and joint problems as well,” Rivera said.  Their place just off Southside Boulevard has an athletic and welcoming vibe, comfortable but with a purpose.  A cryotherapy session at -200 degrees definitely gets your attention: 30 minutes in the Normatec suit feels like the part of the workout you’ve been missing.

A Normatec suit creates variable pressure from your feet up through the end of you fingers.  It’s designed to rejuvenate your muscles by forcing lactic acid out of your arms and legs giving them an easier path to recovery. It feels a little like a pulsating massage.

“I don’t know a PGA Tour player or any other professional athlete who doesn’t use this,” Knox said while sitting in a lounger looking like the Michelin Man.  “After walking 18 holes, especially if it’s wet, getting this treatment can get you ready for the next day.”

In combination, the cryotherapy and Normatec treatments are proving to be very popular among athletes trying to avoid the soreness and wait time usually associated with a hard workout. I’ve had cryotherapy sessions and have felt the positive effects but adding the Normatec treatment afterwards had a long lasting, even lingering feeling of recovery.

In the long run, Rivera and the Knoxes are hoping to expand Cryotherapy Jax to a full recovery center, looking at all kinds of treatments with an eye on rest and nutrition as well.

“If you’re not paying attention to how you’re recovering,” Russell said, “You’re not going to be at your best.”

Cryotherapy Jax is open Monday through Saturday in the Perimeter Park just off Southside Boulevard.