This image provided by PepsiCo, Inc., shows Quaker Oats' Pearl Milling Company brand pancake mix and syrup, formerly the Aunt Jemima brand. Aunt Jemima products will continue to be sold until June 2021, when the packaging will officially change over. Quaker Oats said Tuesday that its Aunt Jemima brand pancake mix and syrup will be renamed Pearl Milling Company. Aunt Jemima products will continue to be sold until June, when the packaging will officially change over. Quaker said it is also donating $1 million to groups that empower Black women and girls as part of the Pearl Milling Company rollout.

This image provided by Mars Food shows the new logo/name of Bens Original. The Uncle Ben's rice brand is getting a new name: Ben's Original. (Mars via AP)NEW YORK – The Uncle Ben's rice brand is getting a new name: Ben's Original. In a short-lived 2007 marketing campaign, the company elevated Uncle Ben to chairman of a rice company. Dawson said months of conversations with employees, customer studies and other stakeholders led the company to settle on "Ben's Original.

A box of Aunt Jemima pancake mix sits on a stovetop Wednesday, June 17, 2020, in Harrison, N.Y. Pepsico is changing the name and marketing image of its Aunt Jemima pancake mix and syrup, according to media reports. (AP Photo/Courtney Dittmar)NEW YORK – America’s painful struggles over racism have finally caught up with Aunt Jemima, that ubiquitous fixture served up at breakfast tables for 131 years. Quaker Oats announced Wednesday that it will retire the Aunt Jemima brand, saying the company recognizes the character’s origins are “based on a racial stereotype.” Indeed, the logo was inspired by 19th century minstrel celebrating the “mammy,” a black woman content to serve her white masters. Richardson said Aunt Jemima epitomizes the dark comfort that some Americans take from imagery of black servitude, so normalized that it's on their box of pancake mix. Earlier this week, the singer Kirby posted a TikTok video called “How to Make a Non Racist Breakfast” explaining some of the backstory of the Aunt Jemima brand.

Quaker Oats is retiring the more than 130-year-old Aunt Jemima brand and logo, acknowledging its origins are based on a racial stereotype. The brand's origin and logo is based off the song "Old Aunt Jemima" from a minstrel show performer and reportedly sung by slaves. Richardson said the Aunt Jemima logo is based on a "'mammy,' a devoted and submissive servant who eagerly nurtured the children of her white master and mistress while neglecting her own." The Aunt Jemima brand was purchased by Quaker Oats in 1926. Aunt Jemima brand will donate $5 million over the next five years create meaningful, ongoing support and engagement in the Black community. Earlier this week, Pepsi announced a $400 million set of initiatives to support the black community.