Advertisers will be pulling out all the stops on Super Bowl Sunday — enlisting the biggest actors, investing in the most dazzling special effects and, they hope, going for laughs as they seek to win over viewers.

A thrilling late touchdown drive gave the Rams a 23-20 win over the Bengals to win the Super Bowl.

The Super Bowl ads this year were heavy on nostalgia and star power.

On the field, the Los Angeles Rams are facing off against the Cincinnati Bengals in Super Bowl 56.