Beer maker Anheuser-Busch InBev reports better-than-expected Q4 earnings despite Bud Light backlash
Multinational beer and beverage company Anheuser-Busch InBev, maker of Budweiser, Bud Light, Stella Artois and Corona, has reported a 7% increase in operating profit for last year, even as as sales sagged in the United States due to a decline in demand for Bud Light.
SOUND OFF: Have your Bud Light buying habits changed amid backlash to transgender influencer promo?
Sales of Bud Light products in Jacksonville have plummeted in recent weeks, according to a report from the New York Times, following calls for a boycott by conservative figures after the beerโs partnership with transgender influencer Dylan Mulvaney.
Louisiana's 'Cajun Riviera' in shambles from Hurricane Laura
HOLLY BEACH, La. Hurricane Laura laid waste to the place, a low-cost paradise for oil industry workers, families and retirees, and it could be awhile before the good times roll again. Resident Robert Eggert hardly recognized Holly Beach, the area's official name, after he came back Thursday to check the damage. Life.Much of that stuff was still there after Laura pummeled the coast with winds up to 150 mph. Hundreds of people partied at Holly Beach in May for Go Topless Weekend on the Cajun Riviera, an annual gathering for Jeep enthusiasts that includes a bikini contest.
Bud Light to come out with hard seltzer
Anheuser-Busch InBev via CNN(CNN) - Bud Light Seltzer is joining the battle for spiked seltzer supremacy. Although it's named after its bestselling beer, Bud Light Seltzer will taste like hard seltzer. "We are looking forward to leveraging the power of the Bud Light brand to help grow the category,"Bud Light Seltzer is Anheuser Busch's third spiked seltzer brand, joining a beer-and-fruit flavored Natural Light seltzer and its original Bon & Viv brand. An Anheuser-Bush spokesperson told CNN Business that Bud Light Seltzer "falls in a spot in between our other seltzer brands," meaning it will be more expensive than Natural Light and cheaper than Bon & Viv. Spiked seltzer surgesBeverage companies are looking to dethrone White Claw, which is the United States' top-selling spiked seltzer brand.
Marketing teams winning Area 51 event
CNN Video(CNN) - The supposed raid of Area 51 is finally nearing after months of publicity. Matty Roberts started the Facebook group "Storm Area 51, They Can't Stop All of Us" in June as a joke. Bud Light is hosting the Area 51 Celebration music festival at the Downtown Las Vegas Events Center tonight. From the galaxy milkshake to the redacted-on-rye sandwich, Arby's has gone all-in on Area 51. This whole Area 51 craze may be a joke, but it indicates that the right brand with the right strategy can take advantage of nearly any situation.
How People Are Preparing to Storm Area 51
A viral Facebook page has officials concerned more than a million people could descend on Area 51 on Sept. 20. The military base in Nevada has long been suspected by conspiracy theorists of housing aliens. It's unclear whether a raid to free the aliens will actually take place, but plenty are getting in on the hype. Even Lil Nas X released an "Old Town Road" Area 51 remix. RELATED STORIESThis Animal Shelter Wants You to Storm It Instead of Area 51This Is the College Student Behind Plan to Storm Area 51Nearly 1 Million People Join Facebook Event to Storm Area 51 to 'See Them Aliens'
Bud Light offers free beer to Area 51 aliens
And if one of those secrets happens to be living aliens, well, we have good news -- they'll be greeted with free cans of Bud Light. Anheuser-Busch, the maker of Bud Light, initially posted on Twitter, "We'd like to be the first brand to formally announce that we will not be sponsoring the Area 51 raid." Free Bud Light to any alien that makes it out." The company even went as far as to make a label for its Area 51 Special Edition Bud Light. This is the famous Area 51," it says at the top of the can.