Nocatee woman turns survivor story into stylish sun protection

Emily Coffel is the founder of Shade Society hats, a brand born from her own journey with skin cancer and her passion for blending sun protection with personal style. After years of sun exposure led to dozens of skin biopsies and surgeries, Emily turned her story into a greater purpose by launching Shade Society—a company that crafts stylish hats designed to keep people safe from the sun while making skin cancer awareness both fashionable and accessible.