Developer announces plan for former Kmart site in Neptune Beach

Saltwater Row development coming soon for long-vacant lot

NEPTUNE BEACH, Fla. – A retail, entertainment and hotel center development named Saltwater Row is going to be built on the site of a long-closed Kmart store near Atlantic Boulevard and Third Street in Neptune Beach. Apartments previously proposed for the property were killed after backlash from neighbors.

The project, which will include public courtyards, tree-lined streets and parking, is the brainchild of TriBridge Residential and TLM Realty Corp.

“We are thrilled to announce our new and exciting vision for Saltwater Row,” said Katherine Mosley, TriBridge Residential's principal of development. "Our goal is to transform a sluggish plaza into a dynamic shopping and entertainment destination with curated retail, restaurants and hotels, attracting locals and visitors alike."

The first phase will include 30,000 square feet of retail on the ground floor with a 44-room boutique hotel above the retail. The development’s first phase will include public courtyards, tree-lined streets and ample parking. Currently in the planning stage, construction on phase one is expected to begin early next year.

Plans for the second phase include an approximately 150-room upscale hotel from a national brand.

Developers hope Saltwater Row will complement the offerings available in the nearby Beaches Town Center and include local chef-driven concepts, fitness activities, boutique stores and entertainment. 

"I think it’s exciting," lifelong Neptune Beach resident Corey Grusden said. "You know, (the) more options. the better. I don’t see any downsides to this."

Franklin Street Real Estate Services is preleasing Saltwater Row. Potential leases include a brew pub. breakfast cafe, yoga studio, gourmet doughnut shop and clothing boutique. 

For more information, visit www.SaltwaterRow.com.

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