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Paul Reubens, best known as iconic character Pee-wee Herman, dies at age 70

Actor Paul Reubens portraying Pee-wee Herman poses for a portrait while promoting "The Pee-wee Herman Show" live stage play, Monday, Dec. 7, 2009, in Los Angeles. The play will begin a limited engagement on Jan. 12, 2010 through Feb. 7, 2010 at Club Nokia in Los Angeles. (AP Photo/Danny Moloshok) (Danny Moloshok, Associated Press)

Actor Paul Reubens, best known for his iconic role as Pee-wee Herman, died Sunday at age 70 after a private, six-year battle with cancer, according to a post on his social media pages.

Reubens, an actor, comedian, writer and producer, apologized in the post โ€œfor not going publicโ€ with his cancer diagnosis.

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โ€œI have always felt a huge amount of love and respect from my friends, fans and supporters,โ€ he wrote โ€œI have loved you all so much and enjoyed making art for you.โ€

Reubens grew up in Sarasota, Florida.

Pee-wee Herman, a beloved character for many generations, was known for his โ€œpositivity, whimsy and belief in the importance of kindness,โ€ the post said.

The post asks for โ€œany expressions of sympathy to be made in honor of his late parents, Judy and Milton Rubenfeld, to Stand Up to Cancer or organizations involved in Dementia and Alzheimerโ€™s care, support and research.โ€

Pee-wee Herman, the character with his too-tight gray suit, white chunky loafers and red bow tie was best known for the film โ€œPee-weeโ€™s Big Adventureโ€ and the TV series โ€œPee-weeโ€™s Playhouse.โ€

Herman created Pee-wee when he was part of the Los Angeles improv group The Groundlings in the late 1970s. The live โ€œPee-wee Herman Showโ€ debuted at a Los Angeles theater in 1981 and was a success with both kids during matinees and adults at a midnight show. HBO would air the show as a special.

Reubens took Pee-wee to the big screen in 1985โ€ฒs โ€œPee-weeโ€™s Big Adventure.โ€ The film, in which Pee-weeโ€™s cherished bike is stolen, was said to be loosely based on Vittorio De Sicaโ€™s Italian neo-realist classic, โ€œThe Bicycle Thief.โ€ The film, directed by Tim Burton and co-written by Phil Hartman of โ€œSaturday Night Live,โ€ sent Pee-wee on a nationwide escapade. The movie was a success, grossing $40 million, and continued to spawn a cult following for its oddball whimsy.

A sequel followed three years later in the less well-received โ€œBig Top Pee-wee,โ€ in which Pee-wee seeks to join a circus. Reubensโ€™ character wouldnโ€™t get another movie starring role until 2016โ€ฒs Pee-weeโ€™s Big Holiday,โ€ for Netflix. Judd Apatow produced Pee-weeโ€™s big-screen revival.

His television series, โ€œPee-weeโ€™s Playhouse,โ€ ran for five seasons, earned 22 Emmys and attracted not only children but adults to Saturday-morning TV.

Both silly and subversive and championing nonconformity, the Pee-wee universe was a trippy place, populated by things such as a talking armchair and a friendly pterodactyl. The host, who is fond of secret words and loves fruit salad so much he once married it, is prone to lines like, โ€œI know you are, but what am I?โ€ and โ€œWhy donโ€™t you take a picture; itโ€™ll last longer?โ€ The act was a hit because it worked on multiple levels, even though Reubens insists that wasnโ€™t the plan.

โ€œItโ€™s for kids,โ€ Reubens told The Associated Press in 2010. โ€œPeople have tried to get me for years to go, โ€˜It wasnโ€™t really for kids, right?โ€™ Even the original show was for kids. I always censored myself to have it be kid-friendly.

โ€œThe whole thing has been just a gut feeling from the beginning,โ€ Reubens told the AP. โ€œThatโ€™s all it ever is and I think always ever be. Much as people want me to dissect it and explain it, I canโ€™t. One, I donโ€™t know, and two, I donโ€™t want to know, and three, I feel like Iโ€™ll hex myself if I know.โ€

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Associated Press Writer Alicia Rancilio and Film Writer Jake Coyle contributed to this report.