Go inside the creation of The Elbow: Jacksonville's Entertainment District

In every city, certain neighborhoods do whatever it takes to stake a claim to an identity….something that people who populate or visit the area regularly can connect to.  Grant Nielsen and Trey Hebron have risen to the occasion and founded the Elbow.  They spend a lot of time in the entertainment district that stretches from Bay Street to Adam Street and Main Street to Liberty Street.  The gentlemen felt the need to pull the community together to showcase downtown Jacksonville, its restaurants, live music and performance venues and boisterous energy of the regulars who hang in the Elbow.
I met with Grant and Trey to get real insight into how the dream became reality, how the reality has been accepted and what plans they have for the Elbow in the future.