Eden Kendall and Mark Payton host WJXT's new daytime broadcast called River City Live which showcases the energetic lifestyle of Jacksonville and surrounding areas.
The program airs live from 11 a.m. to noon weekdays on Channel 4 and can also be seen at 7 a.m. and noon on Channel 17, River City Live highlights everything from local musicians, unique local stories, amazing restaurants and recipes, to steals and deals, fashion, fun contests and anything in between.
Viewers will recognize Eden as the long-time host of The Morning Show on 99.9 Gator Country. Mark is a television veteran and has held positions in local news, entertainment shows, and has co-hosted the national morning show, The Daily Buzz.
"There are so many inimitable and wonderful things happening in Jacksonville," WJXT Vice President and General Manager Bob Ellis said. "I'm constantly amazed by how the First Coast is re-defining itself and as the only true local television station in town, who better to connect the community to this great vibe and these incredible local stories in a fun and entertaining way."
River City Live is not your typical studio broadcast. The show features on location segments daily and often takes the show on the road.