WJXT wins in November ratings

Viewers continue to make News4JAX dominant in morning, evening, late news


JACKSONVILLE, Fla. – Viewers again made WJXT, The Local Station No. 1 in news for the November 2014 Nielsen ratings period in the Jacksonville television market, sweeping all but one local news time period for the month.

In morning news, News4JAX at 5 a.m. is No. 1 in the time period with a 3.9 household rating beating WTLV/WJXX (1.9 household rating) and the combined competition. At 530 a.m., News4JAX is No. 1 with a 5.3 household rating and beats all of the combined news competition in the market again. News4JAX at 6 a.m. is No. 1 in household ratings in the 6-7 a.m time period, garnering a 7.0 household rating and a 22 share (compared to WTLV/WJXX 4.3 rating/14 share, WFOX 1.5 rating/5 share and WJAX 1.8 rating/6 share) with a 13 perent increase over November 2013.

The Morning Show (7-9 a.m.), anchored by Jennifer Waugh, Bruce Hamilton and Richard Nunn, is No. 1 in the time period with a 6.7 household rating and a 20 share, beating out all other newscasts including the national broadcasts of NBC's Today Show on WTLV (2.9 rating/9 share), CBS This Morning on WJAX (1.8 rating/6 share) and ABC's Good Morning America on WJXX (2.1 rating/6 share). This marks the 41st consecutive month that WJXT has won the 7-9 a.m. time period.

At 9 a.m. WJXT's The Morning Show 2 is No. 1 with a 4.4 household rating, beating the 9 o'clock hour of NBC's Today Show by 83 percent.

In evening news, News4JAX at 5 p.m. is No. 1 in the time period with a 7.2 household rating and a 14 share (compared to WTLV/WJXX 3.9 rating/8 share and WJAX 4.6 rating/9 share), growing 3 percent over November 2013. News4JAX at 5:30 p.m. is up even more, with a 4 percent increase over the previous year, and is No. 1 in the time period with a 7.9 household rating and a 15 share (compared to WTLV/WJXX 4.9 rating/9 share and WJAX 4.8 rating/4 share). News4JAX at 6 p.m., anchored by Mary Baer, Tom Wills, John Gaughan and Sam Kouvaris, is No. 1 with an 8.8 household rating and a 16 share (compared to WTLV/WJXX 6.7 rating/12 share and WJAX 5.0 rating/9 share).

The story continued in late news with wins in The Ten O'Clock News. At 10 p.m. and 1030 p.m. WJXT is No. 1 in news and the No 1 program in the 10 o'clock time period against all of network prime-time programming, with growth of 9 percent over last year.

WJXT also had many positive stories in non-news programming. Dr. Oz won the 10 a.m. time period. Another area of significant year-to-year growth was in prime-time, with Hot in Cleveland (up 9 percent) and The Big Bang Theory ( up 23 percent) in the 9-10 p.m. time period over November 2013.