JACKSONVILLE, Fla. – Clayton Pritchard, a Jacksonville-based product marketer with experience at Meta, LinkedIn and Twitter, joins This Week in Jacksonville: Business Edition to explain his acquisition of a B2B product marketing agency (Olivine) and why he’s choosing to run it remote-first from Jacksonville Beach.
Pritchard breaks down what product marketing work actually looks like for B2B tech companies: market, competitive and customer research; defining ideal customer profiles; and building positioning and messaging that help companies stand out. He also discusses how a global team supports clients by time zone and industry specialty—and what roles he’s hiring for, including marketers, designers, copywriters, and researchers.
The episode dives into what makes remote-first work without quality slipping (set meeting rhythms, responsiveness, and measuring outcomes over hours), and how AI is changing marketing - where it’s real, where it’s hype, and why “safe” AI messaging can make brands sound the same. Pritchard closes with his 12-month scoreboard (retention and a 20% revenue growth goal) and what Jacksonville needs to attract more national-growth tech stories, including deeper investment and venture capital.
Pritchard just made the public announcement about Olivine on April 21.