JACKSONVILLE, Fla. – As the holidays approach, millions of small businesses across the country are still recovering from the impact of COVID-19.
American Express predicts roughly 46% of small business owners are hoping for above-average holiday sales to keep their doors open next year.
The company’s annual Small Business Saturday -- following the Black Friday rush -- is this Saturday and encourages people to shop local.
According to American Express, 75% of shoppers want to shop local this holiday season after the hard year.
For Small Business Saturday, American Express is also encouraging people to show support for small businesses on social media.