Hyperice, the sports tech company that specializes in muscle recovery products, has agreed to a sponsorship with the New York Yankees, the company told CNBC.
The multiyear agreement announced Monday is the first team deal for Hyperice, which added Major League Baseball as an investor last year.
The deal calls for Hyperice products, including its "Hypervolt" massage device, available to players in dugouts, bullpens and training areas at Yankee Stadium.
Just one month before that equity deal, Hyperice was valued at $700 million.
Hyperice used 2020 to build its brand awareness after acquiring NormaTec, the creator of a popular recovery system used by professional athletes.