How USWNT star Alex Morgan and other women Olympians are fighting for equal coverage in sports media
Women account for 40% of all sports participants, yet receive just 4% of sports media coverage outside of major sporting events like the Olympics, according to the United Nations Educational, Scientific and Cultural Organization. This lack of coverage not only leads to less gender representation on screen, but it also impacts the sponsorship, endorsements and exposure that female athletes are afforded throughout their career. "I realized that there's not nearly enough media coverage for female athletes in relation to the amount of female athletes who participate in sports," she tells CNBC Make It. TOGETHXR, which launched on March 2, will include short-form documentary style series, longer form documentaries and eventually podcasts, Morgan says. "It's all going to be based around sports loosely, but we want to also include lifestyle, culture and fashion [content]," Morgan says.cnbc.com
Simone says: Olympic champ pushes for change in, out of pool
Outside of it, the Olympic champion is pushing herself in a new endeavor to boost the profile of women’s sports. AdShe’s aiming to defend her 100 free title at the Tokyo Olympics, delayed for a year by the coronavirus pandemic. When Stanford closed its facilities last March, Manuel and training partner Katie Ledecky found a backyard pool to work out in. He failed to make it out of the preliminaries, finishing 32nd in the 100 free and 25th in the 100 breaststroke. Blake Pieroni won the men’s 100 free in 49.19 seconds.
P&G extends Olympic sponsorship, focusing on equality drive
FILE - In this March 30, 2020, file photo, a man jogs past the Olympic rings in Tokyo. (AP Photo/Jae C. Hong, File)LONDON Procter & Gamble will use its Olympic and Paralympic sponsorship to campaign for racial equality after extending its backing of the games through 2028. We want to now extend that to be both a force for growth and a force for good for the next eight years.The Tokyo Olympics are now a year away after being postponed due to the coronavirus pandemic. Gestures such as taking a knee or raising a fist on a medal podium remain prohibited by the International Olympic Committee. Thats a big discussion the IOC is now having with the athletes, which I think is quite appropriate, Pritchard said.