News4JAX+ at 10:30 a.m.: Your brain on bargains

We've all done it—you see a sale, a BOGO, a "limited time only" deal and suddenly it feels like you have to grab it. But what if that feeling isn't just smart shopping… it's actually your brain being triggered? A licensed mental health counselor is breaking down what's really happening when we chase a deal—and how to stay in control. Joining us today is Nicole Davidson-Harshaw with Dupont Counseling Group.