This Week in Jacksonville: Business Edition - Why Jax is the prime market for sports bar expansions

Beef ‘O’ Brady’s COO Scott SirLouis says Jacksonville is one of the biggest remaining growth opportunities for the 40-year-old, Florida-grown “family sports pub” brand. He explains how Beef’s uses site analytics (cell phone and purchase-pattern modeling) to pinpoint strong neighborhoods, why grocery-anchored centers outperform mall-front real estate for them, and what makes the chain different in a crowded sports-bar category: kid-friendly booths and game rooms, community events like trivia and bingo, and a bar program that’s part of the mix—but not the identity.