New changes to EverBank Field's club seats

Jags announce plans to sponsor, renovate club seats

JACKSONVILLE, Fla. – The Jacksonville Jaguars announced Monday plans to sponsor and renovate club seats at EverBank Field.

The Jaguars have agreed to make US Assure, a company that offers commercial insurance programs and services, the official naming partner for the Touchdown Clubs at EverBank Field.

The premium spaces, located on the east and west sides of the stadium, will be known beginning this season as the US Assure Clubs at EverBank Field.

The partnership will last four years, and the Jags are expected to release more details during the team's annual "State of the Franchise" address Tuesday.

Jaguars owner Shad Khan, Jaguars President Mark Lamping and US Assure Chairman and CEO Ty Petway are expected to attend the address.

"As the Jaguars and the city continue to enhance EverBank Field, a key community asset only gets better through this partnership," Petway said. "We think the concepts for a renovated club under the US Assure name will not only benefit Jaguars fans, but also make EverBank Field and our community more attractive as we work to become a destination for premium sporting and entertainment events. US Assure is proud to be a leader in this initiative."

Extensive renovations to the club area have been proposed and are pending approval by the State of Florida of a sales tax rebate application made jointly by the Jaguars and the City of Jacksonville.

The improvements to the US Assure Clubs are anticipated to include:

  • Open deck areas overlooking the field from both the upper and lower club levels on the east and west sides.
  • Glazing walls separating the indoor club space from the outdoor decks.
  • Canopies to provide shade over parts of the decks where outdoor bar seating will be located

The renovations, which would open up the indoor club areas and provide more flexible space, would also include relocating existing concession and novelty areas.

Click for virtual tour of EverBank Field

The Jaguars will unveil these enhanced member benefits for all US Assure Club season ticket members in the coming weeks.

US Assure began a sponsorship relationship with the Jaguars two years ago, becoming the sponsor of the hospitality events for the Jaguars' games in London. That partnership was expanded in the 2014 season to include the unveiling of the new stadium video boards, and then US Assure utilized the video boards to promote their new branding throughout the season.

Since Khan purchased the Jaguars in January of 2012, EverBank Field has undergone dramatic changes and upgrades. In 2012 renovations were made to the Jaguars locker room, weight room, training room and meeting space. Further renovations to the training room, rehabilitation area and coaches locker room were made in 2013.

EverBank renewed its naming rights agreement in 2014, and the world's largest video boards were installed last year as part of $63 million in enhancements, including 15 new video boards throughout the stadium, Wifi and several new premium seating options featuring the cabanas at the north end of the stadium.