Man behind viral Facebook Live video linked to murder

Breon Hollings appears on Facebook Live as SWAT team moves in, arrests him

JACKSONVILLE, Fla. – A 22-year-old Jacksonville man at the center of a viral Facebook Live video last month has been linked to a murder case, according to court documents.

The video appears to show Breon Hollings showing off money to his audience the afternoon of June 1 as a SWAT team moves in and arrests him.

Hollings was booked into the Duval County Jail on drug and weapons charges. He's being held on $250,000 bond. 

VIDEO: Man appears to Facebook Live as SWAT moves in 

On Thursday, News4Jax learned Summer Wilbanks said Hollings was involved in the shooting death of her boyfriend, 28-year-old Eric White, two months earlier in the Biltmore neighborhood of Northwest Jacksonville.

Wilbanks, 25, was arrested last week in Tennessee and charged with third-degree murder.

According to her arrest warrant, Wilbanks told detectives that one of the men on the other end of a drug deal was Hollings.

In April, Wilbanks and White set up a drug deal with Hollings and his friends, but the couple bought fake money and fake ecstasy, which was really just caffeine pills, the arrest warrant shows.

READ: Summer Wilbanks arrest warrant

The drug deal and deadly shooting happened at the end of Amazon Avenue, just three blocks from Hollings' home.

Wilbanks said they tried to rip off Hollings and his three accomplices, but they caught on and one man pulled out a gun.

When White tried to drive off, he was fatally shot.

"They're not afraid to kill. If you know that you are in the drug trade, there's a good chance that someone is going to be shot," said Gil Smith, News4Jax crime and safety analyst.

Smith, a retired police officer who spent 26 years on the force, said because Wilbanks was involved in the drug deal, which is a felony, she's now charged with her boyfriend's murder.

Hollings, who is not charged with the murder, could face charges in the future, along with the other three men, if they're caught, according to Smith.

"Anyone that was with them can be charged," he said. "That's enough. Just being with them, planning it."

Anyone with information about the case is asked to call Jacksonville police at 904-630-0500. To remain anonymous, contact Crime Stoppers at 1-866-845-TIPS. 


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