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Yeti Coolers ends relationship with NRA

Another company cuts ties with NRA

JACKSONVILLE, Fla. – Outdoor sportsmen company YETI is the latest business to cut ties with the National Rifle Association Foundation.

The NRA sent an email to its members on Saturday announcing the decision. 

Suddenly, without prior notice, YETI has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why.  They will only say they will no longer sell products to The NRA Foundation.  That certainly isn't sportsmanlike. In fact, YETI should be ashamed.  They have declined to continue helping America's young people enjoy outdoor recreational activities.  These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy outdoor recreational and educational programs."

Yeti then sent News4Jax the following statement on Monday:

A few weeks ago, YETI® notified the NRA Foundation, as well as a number of other organizations, that we were eliminating a group of outdated discounting programs.  When we notified the NRA Foundation and the other organizations of this change, YETI explained that we were offering them an alternative customization program broadly available to consumers and organizations, including the NRA Foundation. These facts directly contradict the inaccurate statement the NRA-ILA distributed on April 20.

"Further, the NRA-ILA stated in that same public communication that “[YETI has] declined to continue helping America’s young people enjoy outdoor recreational activities.”  Nothing is further from the truth.  YETI was founded more than 10 years ago with a passion for the outdoors, and over the course of our history we have actively and enthusiastically supported hunters, anglers and the broader outdoor community. We have been devoted to and will continue to directly support causes tied to our passion for the outdoors, including by working with many organizations that promote conservation and management of wildlife resources and habitat restoration. From our website to our film footage and from our social media posts to our ambassadors, YETI has always prominently featured hunters pursuing their passions.  Moreover, YETI is unwavering in our belief in and commitment to the Constitution of the United States and its Second Amendment.”

Quite a few companies have cut ties with the NRA following the February school shooting at Stoneman Douglas High School where 17 people were killed.

Those companies are:

  • First National Bank of Omaha
  • Delta Airlines
  • United Airlines
  • Avis
  • Hertz
  • Alamo
  • Enterprise
  • National Rental Car
  • Starkey Hearing Technologies
  • MetLife
  • TrueCar 
  • SimpliSafe