JACKSONVILLE BEACH, Fla. – Jacksonville Beach city leaders are considering a two-year pilot program that would allow some bars and restaurants to temporarily expand their outdoor capacity on Jaguars game days, a move they say could help handle increased crowds during upcoming stadium renovations.
Mayor Chris Hoffman said the proposal is aimed at easing pressure on local businesses as the Jaguars prepare for the 2026 season while EverBank Stadium undergoes the “Stadium of the Future” renovation project, a plan expected to reduce the number of fans who can attend games. The Jaguars are also scheduled to play in Orlando for the 2027 season.
“I do think some businesses will take advantage of the opportunity to have more fans at their businesses cheering on the Jags,” Hoffman said.
Under the ordinance, eligible establishments would have to apply for permits to extend service into approved outdoor areas on game days. Hoffman said the process would include requirements designed to limit impacts on surrounding neighborhoods.
“Our bar and restaurant community has been very positive,” Hoffman said. “There’s still a lot of barriers. It’s not easy. You still have to go through a permitting process.”
As currently written, the pilot would apply only to outdoor areas and only on Jaguars game days, beginning one hour before kickoff and ending one hour after the game. Businesses would be required to provide added security and submit a parking plan. The ordinance also would not allow additional amplified sound beyond the game broadcast, and existing laws would still apply.
“This does not allow for open container outside of the premises or anything like that,” Hoffman said.
Some business owners say the proposal could be a boost during football season. Scott Perry, owner and operator of Jax Beach and Grill, said expanded capacity could help restaurants and bars serve more customers on busy game days.
“Obviously, it’s good for our business,” Perry said. “We have more of an opportunity to have more patrons… to come in and support the places.”
Residents also told News4JAX they want to make sure the city has a plan for parking and enforcement if the pilot moves forward.
“We have a really good city of Jax Beach, have a great police department,” resident Edward Flansburg said. “We do have parking enforcement… and if they follow through… that’ll bring a lot more revenue to the city.”
City council is expected to take a final vote on the ordinance June 1. If approved, businesses could begin applying for permits ahead of the season.