New “I Dig Jax” merch hits the city’s swag store

The City of Jacksonville’s new store is the ultimate destination for those looking to express their Jacksonville pride while supporting local initiatives. Featuring exclusive merchandise that champions projects like Mayor Donna Deegan’s River City Readers literacy initiative, the I Dig Jax infrastructure improvements campaign, and the new anti-litter and blight campaign, the store is a hub of community spirit. Locally designed and inspired by the vibrant Duval community, the merchandise reflects the creativity and energy of Jacksonville. By partnering with vendors like Zazzle and Sticker Mule, the store launched at no cost to taxpayers, with plans to collaborate with local artisans and vendors in the future. Whether you’re a resident or a visitor, there’s something for everyone to show their Jacksonville pride and contribute to the city’s growth. Every purchase strengthens the community. Visit the city merch store to explore the collection, including dino-themed items celebrating Rex, the iconic orange dinosaur. Keep an eye on the city’s social media for a scavenger hunt featuring mini Rexes, crafted by local vendor Forge 3D Printing.