The advertiser paid a fee to promote this sponsored article and may have influenced or authored the content. The views expressed in this article are those of the advertiser and do not necessarily reflect those of this site or affiliated companies.
The JTA is at the forefront of shaping the future of mobility in Northeast Florida. The team is committed to driving innovation through our comprehensive transit solutions.
The Fare Modification Pilot Program is an opportunity for the JTA to give back to the community, to examine the effect of fare reduction on ridership, collect and examine ridership data and trends, give some cost savings back to our customers, and gather feedback from the community.
We believe public engagement about our services is important and it enables us to make informed decisions in the future. We expect to see returning riders who may have left during or after the pandemic, as well as new customers who find the reduced fares more affordable.
