A.I. is changing the world as we know it. Data shows 77 percent of companies are either using A.I. or exploring it. And the travel industry is no exception. From airlines to hotels, bots are setting prices and personalizing offers. So, how can you outsmart artificial intelligence and still get the best deal?

Consumer Reports says many popular tech gifts from smartwatches to smart-home devices offer basic features for free but may keep their most useful tools behind paid plans. That’s why it’s worth considering if you’re you giving them a cool gift that’ll cost them later, and are you willing to cover those subscription fees, and if so for how long?

New parents are bombarded with misleading posts and images about what’s safe when it comes to infant sleep. That’s according to a new investigation by Consumer Reports. Information shared by social media influencers, AI chatbots, and even retailers may be confusing parents and putting babies at risk.

The National Retail Federation expects holiday spending to hit a record $900 per person this year. Research shows the “thrill of the deal” can lead to emotional spending and regret. From “buy now, pay later” plans that can hurt your credit to “limited-time offers” that are hard to resist. How do you shop smarter, not spend harder?

If you’re looking for some cool coastal gifts or stocking stuffers for the beach lover in your life, the folks from Hang Loose Bands in Jacksonville Beach have some great gift ideas for you.

Instacart shoppers may be paying very different prices for the exact same groceries — even when they live in the same neighborhood. A new Consumer Reports investigation found that the company has been running AI-assisted pricing experiments across several major grocery chains, and in some cases, the discrepancies were significant.

Friends make life richer, but sometimes, it’s our wallets that pay the price. A new survey shows Gen Z and millennials are spending hundreds each month just to stay connected.

Artificial intelligence isn’t just changing how we work or create. It’s now changing how we manage our money. A new survey by Empower finds that nearly half of Americans — 47 percent — feel more comfortable using A.I. for financial decisions than they did just a year ago. But can you really trust a chatbot with your savings, your retirement, or your future?

A vote on whether to change the timing of the first dose of the hepatitis B vaccine for newborns has become very contentious.

A new Microsoft survey shows three out of four employees now use ai at their jobs, from writing and graphics to data analysis and diagnostics. But how is this powerful technology really affecting the workforce and what does it mean for your career?

Buying a new car isn’t cheap these days. Prices and interest rates are both high, so making the right choice matters. – Consumer Reports tests every car it rates and reviews to determine which ones give you the best value for your money. Today they’re out with their year list of the most reliable brands!

Feeling stuck? Are you job-hugging but afraid to make a move? That’s when you cling to a job you don’t love because leaving feels risky.

Morning Show anchor Jennifer Waugh invites News4JAX viewers to join her weekdays at 10 a.m. on News4JAX+ for her new streaming show, which will include deeper conversations with guests we invite on the show.

As the holiday shopping rush ramps up, many people are turning to “Buy Now, Pay Later” to help cover gifts, especially if money is tight. But Consumer Reports says these plans, while convenient, can quickly snowball into debt and now they may show up on credit reports. Consumer Reports explains what to watch out for and how to use them safely.

Rising prices, higher interest rates, and the pressure to splurge on holiday gifts. It all adds up to a perfect time for a financial reset. New numbers show U.S. household debt has climbed to a record 18.39 trillion dollars and one-third of Americans now carry more credit card debt than emergency savings.

For many parents, pacifiers are a baby essential, helping their little ones calm down, self-soothe, and sleep better. But have you ever wondered how safe they really are? Consumer Reports tested twenty pacifiers and spoke with safety experts to find out what parents should and shouldn’t buy.

After becoming Southeast Regional Champs, the Oceanway Buccaneers team is headed to the national championships in North Carolina. But they need help covering travel and lodging costs.

A new Pew survey shows one-third of U.S. parents say technology is their top source of family conflict, and experts say November is the perfect time to reset not only tech habits, but how everyone in the family uses their time and energy.

This year marks the 26th Anniversary Display of the AIDS Memorial Quilt in Jacksonville. The Quilt remains one of the most powerful symbols of love, loss, and community remembrance in the world.

A small church on Jacksonville’s Northside is making a big impact — feeding families, providing clothing and resources, and offering a sense of community to anyone who walks through its doors. This month’s Positively JAX winner, The Miracle Center, is led by Reverend Eric Lockett, who says the ministry grew out of a promise he made years ago.

You’re in the middle of something when your phone pings — a text from an unknown number. Is it real, or another scam? A new Consumer Reports survey finds texting and messaging scams have jumped 50 percent in the past year, and it might surprise you that Gen Z is getting hit the hardest. Consumer Reports reveals some smart tips to help you stop those messages and protect your money.

Remember when Black Friday meant lining up outside your favorite store at midnight? Those days are gone. Now, as Consumer Reports shows, the best deals are often online, and the sales have already started.

Life moves fast, from long workdays to late nights with friends — many Americans are running on empty! A new poll found 53 percent of Americans rate their sleep quality as fair or poor. Now a TikTok trend called bed rotting, is offering a curious kind of self-care.

Stressed at work? Take a microbreak. Don’t want to work out? Take a microwalk. Feeling sad? Share a microjoy! Are these microtrends shrinking you, or are they more opportunities to grow?

Ambassador John Herbst, the senior director of the Atlantic Council’s Eurasia Center and a former ambassador to Ukraine, joined News4JAX anchor Bruce Hamilton on The Morning Show. They talked about the remaining obstacles to a lasting peace.

The holiday baking season is in full swing. Before you plug in that mixer or preheat the toaster oven, Consumer Reports reveals its list of top-tested kitchen helpers that make baking easier, faster, and a lot more fun.

If you’re hosting Thanksgiving this year, you already know how pricey that grocery bill will be! So, once the feast is over, you’ll want to make sure those leftovers stay fresh and safe to eat. Consumer Reports has tested food storage options to help you make the most of every bite.

Americans consume about 20 teaspoons of added sugar a day, more than double the recommended limit! Trying to cut back usually means trying to find alternatives. But which options do you get the most bang for your sugar-free high?

Justin Begley, an economic analyst for Moody’s, joined News4JAX Anchor Bruce Hamilton on The Morning Show. They discussed the things that have people keeping a tighter grip on their wallets and focusing on affording necessities rather than buying gifts.

If you are planning a trip for Thanksgiving, using a vacation itinerary generated by artificial intelligence may be a good option for you. In fact, using AI to plan vacations is becoming more and more common. News4JAX wanted to put AI to the test and asked ChatGPT to plan a holiday-themed day in Northeast Florida for one day.

A recent state audit revealed hundreds of millions of dollars meant for students have not always been going where they should. However, a new bill hopes to help fix that by tightening rules on Florida’s school voucher system.

Last year, the National Retail Federation reported that 197 million people shopped during that five-day stretch, spending an average of $235 on gifts. But with budgets tightening this year, some people are looking to save that extra cash.

Turkey, stuffing, pies — your oven’s big day is coming up. But if it’s covered in last year’s drips and splatters, you might be in for more smoke than sizzle. Consumer Reports reveals the easy ways to clean it safely, and why that self-clean cycle may not always be the hero you expect.

Don Christensen, a retired Air Force colonel and former chief prosecutor for the Air Force and current counsel for the Solomon Law Firm, joined News4JAX Anchor Bruce Hamilton on The Morning Show to discuss the use of the word sedition and the implications of what is happening to U.S. troops.

Tom Steele, one of the coordinators for Aids Day events in Jacksonville, joined News4JAX Anchor Bruce Hamilton on The Morning Show Monday to talk about the fight against HIV and events planned for “World Aids Day” in Northeast Florida.

A Florida lawmaker is accusing the state of selling personal information to third parties and generating nearly half a billion dollars from the sale of driver’s licenses and ID card information.

Our annual Thanksgiving tradition continues Friday on The Morning Show as we make a Thanksgiving dinner from beginning to end live throughout the morning.

Having a meal on the table means everything to families during the holiday season, but there is some hope, thanks to local food drives happening across the area.

It might be flu season, but there are other viruses we need to watch out for this winter -- like RSV.

Advances in transplants and treatments are helping Type 1 diabetes patients not only survive but thrive.

The number of adults living with diabetes worldwide has now surpassed 800 million, and the World Health Organization calls Type 2 diabetes an epidemic. But new science is giving hope.

A local man turned a hobby into an award-winning business in Brunswick, featuring more than 200 pinball machines.

Every holiday season, members of our community donate shoeboxes filled with personal-care essentials, each one wrapped inside a warm blanket. They look like gifts… but for people experiencing homelessness, they often represent something much deeper: hope.

Tired of spending a fortune on products that promise to make kitchen cleanup a breeze—only to be disappointed again? With Thanksgiving just around the corner, Consumer Reports tips for saving money on cleaning products that really work couldn’t come at a better time!

Many people living with diabetes don’t even know their hearts are already under attack. But groundbreaking research hopes to stop and even reverse the damage before it’s too late.

Holiday shopping is in full swing, and a lot of us are turning to online stores because it’s quick and convenient. But Consumer Reports says there are a few things to keep in mind to make sure you’re getting a good deal and a safe product. Here’s what to watch for when you shop.

Bobby Fultz, a detective with the St. Johns County Sheriff’s Office, investigates scams and sees far too many senior citizens victimized by them.

We all chase success — financial security, career milestones, bigger goals. But for many, the higher they climb, the less satisfied they feel. One report shows 73 percent of professionals set sky-high expectations for themselves, and more than half admit they rarely meet them, taking a toll on their happiness.

Felecia Hudson with Brooks Rehabilitation joined The Morning Show to share some simple techniques to help keep medication use safe and manageable.

Brooks Rehab walked us through the home of a Jacksonville couple in their 80s to showcase some of the most common reasons seniors fall at home and shared safety tips.

Thanksgiving is right around the corner, and many families are already feeling the pinch at the grocery store. From turkey to pie, experts say the cost of putting a holiday meal on the table has climbed steadily over the past few years.

Northside Pride, a community-based nonprofit, launched what it calls the “Feed the Ville Business Support Program.” The organization donated $5,000 to four neighborhood markets and restaurants to help families and workers weather the ongoing government shutdown.

Americans are living longer than ever. Right now, nearly 58 million people are 65 years old or older and research shows 65-year-olds can expect to live another 18.9 years, on average. If you want to live a long life, aging is part of the journey. But just how do our bodies age, and what can we do to slow it down?

It’s not pleasant to think about death or a medical emergency, but one of the greatest gifts you can give your loved ones is being prepared for those situations. You might be familiar with traditional estate planning, but there’s also what’s called digital estate planning. Consumer Reports has five things to do right now to make things easier in a crisis.

Funerals are often one of life’s biggest... and last expenses. Planning ahead can be uncomfortable, but it can save money and help ease the burden on your loved ones. Consumer Reports has practical advice on how to navigate the process and what to watch out for.

Shoppers, listen up: November is a great month for deals, as retailers compete for your holiday shopping dollars by offering lower prices. Experts from Consumer Reports test labs are here to help you find this month’s best bargains.

A positive outlook can lower stress, boost immunity, and even improve heart health, according to the Mayo Clinic. But experts warn that relentless positivity, ignoring or dismissing negative feelings can backfire.

Weighted vests are being used to lose weight, but do they really work? Most importantly, are they safe? News4JAX Anchor Jenese Harris tried on a weighted vest, with the help of a doctor who said these vests are not for everyone.

Shopping for a new car can be stressful. And if you’re an older driver, there are extra things to consider from comfort and visibility to safety features, to how much you’ll pay for insurance. Consumer Reports breaks down the smartest ways to hit the road with confidence without breaking the bank.

What really makes for a good life? Money? Success? Genes? The longest-running study on happiness says none of those top the list.

Jacksonville’s Halloween forecast brings cool, clear skies for trick-or-treating, with extended cool temps and a Hurricane Melissa update from News4JAX’s meteorologist.

Our homes are our safe haven. But as the season changes, so do the risks. Cooler temps, colorful leaves, and the smell of pumpkin spice, fall is in the air! But behind the comforts of the season lurk some hazards inside our own homes.

Hurricane Melissa, which struck Jamaica with record-tying 185 mph winds Tuesday, was a beast that stood out as extreme even in a record number of monster storms spawned over the last decade in the Atlantic Ocean.

Doctors are turning to a groundbreaking new therapy; one that’s not only giving patients more healthy years, but in some cases, wiping out the cancer altogether.

Lung cancer is the leading cause of cancer deaths in the U.S., according to the American Cancer Society. For people battling a certain type of lung cancer, there’s good news.

As the federal government shutdown drags on, 42 million Americans, including 3 million Floridians, brace for the possibility that their SNAP benefits won’t arrive in November.

Halloween is a festive holiday for most, but it can also be dangerous if you aren’t careful. Each year, about 3,200 people go to the emergency room on Halloween for injuries. So how can you stay safe?

Consumer Reports has found that some infant products marketed for sleep can increase the risk of injury, suffocation or even sleep-related death. But there are simple ways to keep babies safe and comfortable throughout the night.

Breast cancer survivor Amy Terry turned her 2022 diagnosis into a mission to help others. After discovering stage 2 breast cancer during a routine mammogram, the mid-40s mother endured chemotherapy, radiation, and surgery — and is now in remission.

Parents, are you running on empty? A new survey shows 57 percent of moms and dads say they’re already burned out, and the holiday season hasn’t even started yet. That stress can take a toll on both you and your kids.

Think if you don’t go in the woods you can avoid ticks? Think again. Ticks have now been found in parks, lawns, and they even climb buildings. Ticks are active as long as the temperature is above 39 degrees Fahrenheit. So, in some places, ticks can be a threat year-round. Our expert shares how to avoid ticks and what to do if you get bit.

Riverside is the kind of neighborhood where the sidewalks tell stories — from murals that brighten the streets to little local boxes filled with handmade treasures. It’s a place where creativity and connection come together, making this walkable community feel even more like home.

St. Johns County firefighters are back at the negotiating table today, pushing for a 42-hour work week. Union leaders say it’s a matter of health and safety, and they’re willing to forgo raises to make it happen.

We’ve all heard warnings about BPA, a chemical found in plastics and personal care products. Studies show that nearly 90% of Americans have detectable levels of BPA in their bodies. Now, new research reveals this everyday exposure is tied to changes in the heart’s electrical system.

Segment three of Riverside's Emerald Trail will feature new walkable paths, enhanced green spaces and a proposed road diet to improve pedestrian safety and connectivity.

From powders to pills, collagen supplements promise youthful skin and strong hair – but do they actually work?

The gender gap in STEM classes is happening as early as middle school, with girls’ math and science scores sliding faster than boys on major tests.

Dave Waters, host of one of the most popular Gator podcasts in the nation: Gators Breakdown, joined News4JAX anchor Bruce Hamilton on The Morning Show to talk about the fan bases’ frustration with Billy Napier and the top prospects to fill the head coaching position.

Alex Jaquez, an economist with the Groundwork Collaborative, joined News4JAX anchor Bruce Hamilton on The Morning Show to discuss the things weighing heaviest on the economy.

As parents know all too well, teen drivers tend to be riskier on the road, which means they’re more expensive to insure. The experts at Consumer Reports reveal tips to help families choose the right car and make smart insurance choices that could save thousands of dollars each year.

Steps are being taken on Capitol Hill to pay air traffic controllers during the federal government shutdown. Rep. Aaron Bean, who represents Northeast Florida’s 4th Congressional District introduced the “Aviation Funding Stability Act of 2025,” which would ensure that America’s air traffic controllers and essential FAA personnel continue to be paid, even during the shutdown.

Helen Johnson will move into one of the 44 townhomes being built by Beaches Habitat for Humanity off Mayport Road, called Coastal Haven.

More than 38 million Americans have diabetes and regular blood sugar monitoring is crucial. A team of researchers is working on a new way to do that, and it’s as easy as taking a breath.

New technology in cars to detect pedestrians crossing in front of them has significantly improved over the years. However, a recent study by the American Automobile Association shows there are still dangers people need to know, even if they wear high-visibility clothing.

Protein powders and shakes are more popular than ever—touted as workout fuel or even meal replacements. But a new Consumer Reports investigation uncovered a hidden risk: some of these supplements contain concerning levels of lead.

Losing your voice as you age isn’t just frustrating, it can change your relationships, your work, and even your confidence. And it’s more common than you might think.

This week, we’re getting answers for all Floridians who have questions about the new open carry law.

The Amelia Island Cookout at the fabulous Ritz-Carlton is the place to be this weekend. It’s a foodie and wine event you don’t want to miss.

The next steps for Israel and Gaza remain unclear. Nancy Soderberg, former US Ambassador to the United Nations and Director of the Public Service Leadership Program, joined The Morning Show to discuss whether this modern-day deal-making is pragmatic and will have a lasting result.

We all have a favorite food, whether it’s pasta, steak, or something sweet. And yes, it tastes good! But did you know that the foods you enjoy most can also have a big impact on your health?

Today is Global Handwashing Day, which is held every year to help raise awareness about the importance of washing our hands.

Dr. Majdi Ashchi, a world-renowned expert on cardiology vascular medicine, and Dr. Mohannad Bisharat, the Director of Coronary Interventions at Ashchi Heart and Vascular Center, joined The Morning Show to discuss the new law that will help the medical community better understand the true impact of blood clots, signs of trouble and treatments available.

Democrats cast it as a high-stakes health care showdown, and Republicans exude confidence that the approach won’t find traction, while constantly reminding the public that the Dems forced the shutdown. Emily Gee oversees economic and health policy for the Center for American Progress.

Every generation has its quirks that older folks “just don’t get.” Baby boomers had hippie free love. Gen X got tagged as cynical pessimists. Millennials were accused of “not adulting.”

It’s National Bullying Prevention Month. A report shows one in five students say they’ve been bullied. But experts warn there’s another form of bullying, one that’s far harder to recognize.

A new report shows American workers are more burned out than ever. Sixty-six percent say they’re experiencing some form of it, and for many, it’s because they’re doing far more than their job description.

Ready for your second act? Americans 45 to 54 are leaving one career for something entirely new, seeking meaning, flexibility, and purpose.

In a unanimous 0–7 vote, board members rejected a proposal that would have sold the district’s riverfront headquarters to Fleet Landing, a nonprofit planning to redevelop the site into a retirement community.

Doctors are offering a minimally invasive option for patients diagnosed early. Our expert tells you how this procedure works and why it could change treatment forever.

A win like this — in primetime — brings more than bragging rights. It boosts confidence, pride, and visibility for the city and its team, and fans are loving every moment.