A week on the streets, freezing nights and a moment of hope. How one man’s story shows why Jacksonville’s annual sweater drive matters now more than ever.

Dozens of people in need will receive an early Christmas gift on Wednesday morning, a layer of warmth for the cold days. It’s all part of a tradition that takes place every year for the Mister Rogers Sweater Drive.

WJCT President & CEO David McGowan shares how Jacksonville's public media organization transformed a funding crisis into opportunity. Learn how community support is powering expansion in local news, early education, and cultural programming, plus exciting milestones including Jacksonville Today's 50,000-subscriber achievement.

A week after Florida Gov. Ron DeSantis vetoed about $5.7 million in funding for public radio and television stations, Jacksonville-based WJCT Public Media called the cuts “deeply troubling” and looked to its listeners to help make up the losses.

The 21st annual Mister Rogers’ Neighborhood Sweater Drive began Wednesday morning, giving thousands of people in need some much-needed warmth.

JACKSONVILLE, Fla. – WJCT-TV has been officially rebranded as Jax PBS. WJCT-TV will become JAX PBS beginning February 24, 2021. New name, same mission: educate, involve, inspire,” explained David McGowan, President and CEO of WJCT Public Media. “Rebranding this service as Jax PBS reflects those changes, while also making us easier to find and identify in a crowded media landscape. WJCT is much more than a traditional over-the-air broadcast channel, and we are proud to adopt Jax PBS as a name that better reflects our multi-platform future.”The Federal Communications Commission (FCC) designated call letters for Jax PBS (WJCT) will remain the same.