JACKSONVILLE, Fla - What do Jacksonville broadcasters do after the closest hurricane to impact Jacksonville in 15 years? You go discuss how well things went in broadcasting the news (weather) to the community!
PHOTOS: JBA October luncheon
Great conversations about how today's technology and social media had a huge impact in reporting about Matthew. Plus, hearing from George Winterling discuss about the last great hurricane to actually hit Jacksonville (St. Augustine), Dora. George discussed how different it was without today's technology. That the simplest of tools, a barometer, help him know where Dora was heading.
There was no live radar, no cell phones, no internet back in 1964. Howard Kelley reminded us there wasn't the Governor and Mayor up at the podium to offer direction, instead it was the Mayor and the Sheriff "and they didn't particularly like each other." And as the power went off, the "Mighty 690" radio station was an important source of information to all of Jacksonville.
But as Matthew swept up the east coast of Florida and knocked out power, tens of thousands turned to their smart phones to watch the storm coverage on News4Jax.
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