Same ride, different price: Consumer Reports investigation discovers how Uber, Lyft use AI to set what you pay
2 riders ordering same ride right next to each other could see different prices, CR study finds
Consumer Reports
A new Consumer Reports investigation found that someone standing right next to you, requesting the same ride at the same time, could be shown a very different price—and most riders would never know. (Consumer Reports)
Ever order an Uber or a Lyft and wonder how the app landed on your price?
A new Consumer Reports investigation found that someone standing right next to you, requesting the same ride at the same time, could be shown a very different price—and most riders would never know.
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Consumer Reports spent months testing Uber and Lyft prices nationwide. The investigation used riders who requested a trip from the same starting point to the same destination at almost the same time—generally within a few minutes of one another and, in many cases, within the same minute.
Watch The Morning Show at 6 a.m. on Wednesday to see the surprising results.
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