Toymaker Lego will stick to its quest to find sustainable materials despite failed recycle attempt
Denmark’s Lego says it remains committed to its quest to find sustainable materials to reduce carbon emissions, even after an experiment by the world’s largest toymaker to use recycled bottles did not work.
Brick Universe | The Ultimate Lego Fan Experience
BrickUniverse is returning to Jacksonville after last year’s sold-out event with all new attractions and things to see. BrickUniverse is family operated and has hosted over 60 events across the country. Professional LEGO® artists from around the country will be showcasing their creations made entirely of LEGO®. Fans will have the opportunity to meet them, ask questions and take photos. Additionally, there will be several LEGO® building zones for fans to unleash their creativity and LEGO® merchants
Homebound children drive surge in Lego sales
Sales of Lego sets surged in 2020 as more children stayed home during global pandemic lockdowns - and parents bought the colorful plastic brick toys to keep them entertained during weeks of isolation. (AP Photo/Tatan Syuflana, file)COPENHAGEN – Sales of Lego sets surged last year as more children stayed home during global pandemic lockdowns - and parents bought the colorful plastic brick toys to keep them entertained through days of isolation. Chief Executive Niels B. Christiansen told The Associated Press that the “super strong results” were thanks to strategic investments made years ago to move more sales online. Consumer sales grew by double digits in all regions, with especially strong growth in China, the Americas, Western Europe and Asia Pacific. The push to online sales helped offset disruption to business from the pandemic restrictions.
Lego to ditch plastic bags for paper ones in its boxed sets
NEW YORK – Lego said Tuesday that it will stop using plastic bags inside its boxed sets and replace them with paper ones. The Danish toymaker said it will start making the switch next year and expects plastic bags to be completely phased out in the next five years. The bags are used to hold loose bricks in boxed sets. About 2% of its pieces, such as Lego trees and bushes, are made of sugar cane,Lego said kids wrote the company asking it to drop the plastic bags. The paper bags, which are recyclable, are easier for kids to open, the company said.
Don't throw away your Legos: Here's what to do with them
NEW YORK - Lego is looking to keep its plastic bricks out of the trash. The Danish toymaker is testing a way for customers to ship their unwanted bricks back and get them into the hands of other kids. It said Tuesday that customers in the U.S. can print out a mailing label on its site, dump their used Lego bricks in a box and ship them off for free. But some have asked for another way to donate them, said Tim Brooks, Lego's vice president of environmental responsibility. It too has said that finding a material to replace the plastic in its toys has been tricky.
Everything Is Awesome: Church Uses Massive Lego Man to Advertise Movie Series
A Michigan church advertising for their upcoming movie series certainly got more attention than they expected. The NORTHIRON Church in Ishpeming built a massive Lego man to advertise their annual movie series, which combines films with the Bible. To kickstart the series, they picked The Lego Movie, and the attention has been divine. The pastor and the church community came together to build the massive Lego man and placed it in front of the house of worship. 150-Year-Old Bible Survives Church Fire UnscathedBibles, Crosses Miraculously Survive Church Fire UntouchedRetired Cop Converts Old Church Into Boxing Gym to Help Mentor Kids
Lego celebrates 'Friends' 25th anniversary with Central Perk set
In honor of the 25th anniversary of "Friends", Lego is releasing a Central Perk set of the New York coffee shop that served as the hub for the characters. (CNN) - We may not be getting a "Friends" reunion anytime soon, but the band is still getting back together. In honor of the show's 25th anniversary, Lego is releasing a Central Perk set of the New York coffee shop that served as the hub for the characters. The comedy starring Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry and David Schwimmer premiered Sept. 22, 1994. The Lego set joins other anniversary promotions, including a planned Central Perk pop-up in New York.
Lego family leads $6 billion deal to take Madame Tussauds owner private
The Queens of The Queen of The Ride hold the world's longest feather boa during the Guinness World Record with Madame Tussauds and Ripley's Believe It or Not! (CNN) - The Danish family behind Lego has partnered with Blackstone to take the owner of Madame Tussauds private. The deal values Merlin Entertainments at 4.7 billion ($6 billion). In addition to the wax museum Madame Tussauds, the company owns LegoLand theme parks and other attractions in 25 countries, including The London Eye. Yet in going private, Merlin Entertainments is returning to its roots.