SMALL BUSINESS SATURDAY

On Small Business Saturday, local businesses in San Marco and across the area encourage patrons to shop mall.

A CNBC|Momentive Small Business Survey for Small Business Saturday shows how high prices and low inventory are influencing consumer holiday shopping plans.

Many independent small businesses are still struggling to recover from the pandemic. Here's how shoppers can support them this holiday season.

Shoppers are not excited to shop across Black Friday, Small Business Saturday, and Cyber Monday this holiday season as factors like inventory and pricing weigh.

A stretch of stores along the base of Munjoy Hill had open signs out and were ready for business as part of small business Saturday, November 28, 2015. This could be foreboding news for small business owners who are counting on holiday sales to recoup sagging revenues. While shoppers may be curbing spending in 2020, the CNBC/SurveyMonkey survey revealed that 30% of shoppers plan to patronize a small business on Small Business Saturday. Strategies in the Covid economyConsidering the many challenges small business owners face, experts give tips on how they can drive sales during this key shopping day. Gary Huether Jr., president and CEO, Arooga's Grille House & Sports Bar hopes Small Business Saturday sales will boost revenues.

JACKSONVILLE, Fla. – As the holidays approach, millions of small businesses across the country are still recovering from the impact of COVID-19. American Express predicts roughly 46% of small business owners are hoping for above-average holiday sales to keep their doors open next year. The company’s annual Small Business Saturday -- following the Black Friday rush -- is this Saturday and encourages people to shop local. According to American Express, 75% of shoppers want to shop local this holiday season after the hard year. For Small Business Saturday, American Express is also encouraging people to show support for small businesses on social media.

Independent retailers are gearing up for Small Business Saturday, a day used to promote mom-and-pop retailers, and many towns are doing their best to support the effort. The shop, which sells olive oil, balsamic vinegars and gourmet foods, is one of 49 small businesses in downtown Long Grove, Illinois. On Small Business Saturday, the store will usually see a few hundred customers more than it would on a regular holiday season day, she said. The Olive Tap in Long Grove, Illinois. Mathilde Wiest-Puchala, a employee at Morkes Chocolates in downtown Long Grove, Illinois Diamaris Martino / CNBC

American Express created Small Business Saturday in 2010 to try to encourage shoppers to support local retailers, but a new CNBC/SurveyMonkey Small Business Survey shows waning enthusiasm for the day. Thirty-nine percent of respondents surveyed say they plan to patronize a small business tomorrow. Small Business Saturday sales hit a record of $17.8 billion in 2018, according to American Express. Respondents for this CNBC/SurveyMonkey Small Business Survey were selected from the more than 2 million people who take surveys on the SurveyMonkey platform each day. Click here to see the full results of the CNBC/SurveyMonkey Small Business Survey.

It all comes at you so quickly: One minute, you’re making grocery lists and setting the menu for Thanksgiving, and then, in the blink of an eye, the holiday has arrived, only to be followed by Black Friday, Small Business Saturday, Cyber Monday, Giving Tuesday -- and then your tree goes up and Christmas morning is here.

Carter Evans shows how the mom and pop shops of one California town are doing on Small Business Saturday, the day on the American consumer calendar following Black Friday.