Ferrari aims to entice new clients with Roma coupe

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The Ferrari Roma car is unveiled in Rome, Thursday, Nov. 14, 2019. Ferrari unveils a new sports coupe aimed at enticing entry-level buyers and competing with the Porsche 911, part of a complete refresh of its model lineup by 2022. (Fabio Frustaci/ANSA via AP)

ROME – Ferrari unveiled Thursday a new, easy-driving coupe dubbed Roma aimed at attracting buyers who have been intimidated by sports cars and perhaps even the Prancing Horse’s racing heritage.

The Ferrari Roma is the fifth new model launched by the luxury sportscar maker this year, and one of 15 to be rolled out through 2022 under an ambitious model overhaul.

“We believe we will attract an important number of new-to-Ferrari clients,’’ said commercial and marketing director Enrico Galliera.

Unveiled in the Italian capital, the Roma is designed “for people who would like to drive a sports car, or a Ferrari, but are a little bit afraid of Ferrari and sportscars,” he said.

It brings a sportscar sleekness with the comforts of so-called Gran Turismo cars meant to be easy to drive over longer distances. Together with the SF90 Stradale, Ferrari’s first production series plug-in hybrid launched earlier this year, it represents a new kind of offering.

Despite its newer technologies, the SF90 Stradale is nevertheless meant to appeal to traditional Ferrari fans “looking for the maximum performance without compromise,’’ Galliera said.

The Roma has a V8 engine, 620 horsepower, and will be priced at over 200,000 euros ($220,000); the first deliveries will be made by summer.

It taps the romance of the iconic mid-front-engine grand touring Ferraris of the 1960s, combining it with luxury, comfort and drive-ability.