JACKSONVILLE, Fla. – Winn-Dixie has committed to converting 100 percent of its private label eggs to cage-free during 2017, Southeastern Grocers, the store's parent company, announced Friday.
Southeastern Grocers, which is also the parent company to BI-LO and Harveys stores, also targets to only sell cage-free by 2025, based on availability.
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The grocery chain will be among the first of its size to convert all of its private label eggs to cage-free within a two-year timeframe.
In 2008, Southeastern Grocers pledged to give purchasing preference to producers of cage-free hens and increasing the amount of cage-free eggs sold. Currently, cage-free eggs represent less than 5 percent of private label eggs sold, but customers’ demand for them has been steadily increasing.
“In the past two years alone, we’ve seen an average increase of nearly 30 percent in the sales of our cage-free eggs. It’s clear this is both a product and cause that’s important to our customers,” said Michael Bove, group vice president of fresh at Southeastern Grocers. “We are totally committed to working closely with our vendor partners to achieve our 2025 target, to balance our goals of providing customers with quality products at affordable prices and ensuring we are responsible in our approach to animals and the conditions they live in."
For more information, visit www.winn-dixie.com.