The Morning Show joins 'Sleep Pink' movement

Estroven donates money to fight breast cancer in 'Sleep Pink' campaign

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JACKSONVILLE, Fla. - You may have noticed some of The Morning Show crew wearing a pink robe Friday morning and it's for a good cause.

Estroven, a safe multi-sympton menopause relief solution, is partnering with Avon Foundation in the crusade to end the fight against breast cancer by inviting women (and men) to "Sleep Pink" during October's Breast Cancer Awareness Month.

IMAGES: TMS anchors in pink robes

Menopause-aged women have a substantially increased risk of being diagnosed with breast cancer.

"Sleep Pink" is a movement that encourages women to band together with the important ladies (and men) in their lives to help raise funds and awareness for breast cancer.

In exchange for participation in "Sleep Pink" during the month of October, Estroven will be donating funds to the Avon Walk for Breast Cancer.

Channel 4 is getting involved! Estroven will make a $1,000 pledge for each broadcast journalist who wears pink sleepwear on air.

They'll also make a $500 donation for any media outlet that tweets a photo of a staff member wearing pink pajamas, using #SleepPink.

But don't let us have all the fun for a good cause, you can help out too:

  • Estroven will make a $250 donation for each pink pajama party photo submitted to
  • Estroven will make a $100 pledge for every photo uploaded of a person in pink pajamas. Just submit your photo to

There is only allowed one submission per household, for a total of up to $25,000 in donations for each household.