Using name, image and likeness compensation to recruit college athletes is still very much against NCAA rules. The recent de-commitment from Florida by blue chip quarterback Jaden Rashada shows that NIL is definitely a factor in decisions. Booster-funded collectives are taking on a big role in compensating athletes. Schools can only hope they are acting within the rules and in their best interest. Inserting a third-party in the recruiting process between coaches and recruits has only complicated things. Experts say the collectives should focus on athletes who are already on campus.